We can’t live without music and as audiovisual lovers nothing was more appealing than working with a composer and producer about to launch his new single.
___ client: Dance and electronic pop music takes form with Jvel, a Canarian singer, composer and producer of his own songs. His dedication pays off in 2011 when he is discovered by the producer Carlos Jean who collaborates with him to produce the 4th song of the álbum “El Plan B”, named Keep the Trance which peaked at number 1 on Itunes in June, 2011. ___ project: We always wanted to work on a music video and with almost no time and limited resources this was practically an exercise of getting the best from a catchy pop song. Four days without sleeping captured in black & white photography, enhanced with colourful lights, dots and lines. Several modules were animated frame by frame as well as some scenes, we used a postproduction software to create patterns and repetitions.
We wanted to get the best from a catchy pop song with almost no time and limited resources.
Alberto Reverón Motion Graphics & Art Director