Tropical extravaganza.

Introducing “El Remedio”, a lyric video carefully made for Ana Guerra, the top runner-up in the finals of the popular Spanish TV singing contest Operación Triunfo 2017.

___ client: Universal Music Spain is a music company that offers music publishing services, operating as a subsidiary of Universal Music Group.___ project: From illustrations and animations to the cover for the single, we created a whole tropical universe for the “El Remedio” lyric video. We took inspiration from Cuban murals and their Caribbean vibe, mixing colourful floral elements with patterns on a neutral dark canvas. The aim was for the visual package for Ana Guerra’s first single to be young but elegant, like the singer herself.

More than 4 million views in the first 3 months reflects the importance of this consumption format in the Music Industry. Lyric videos are here to stay.

Miguel Zafra Managing Director