Branding and character restyling, a colorful palette, bumpers and even emoticons. We worked with all these elements to generate a rebranding proposal that could represent the new forms of communication between kids.
___ client: Boing is an international TV channel aimed at children in France, Italy, Spain and and Francophone Africa. ___ project: We were asked to make a proposal for Boing’s rebranding that could unify the brand internationally. The bounce of the channel’s ball was the action trigger, generating a change between 2D and 3D elements, under the motto “Everything is possible in Boing’s world”. Hashtags, icons, emoticons, avatars, and lots of exclamation marks were used to create a cheerful language, inspired by social media and instant communication.
World swaps from 3D to 2D with every bounce of the Boing ball.
Alberto Reverón Motion Graphics & Art Director
It was essential to create a cheerful language; rapid communication in a social-network style.
Pedro Nieves Illustration & Animation Director