Lyric videos for the new album “1980” were made for David Otero. known as «El Pescao»: a Spanish singer, guitarist, and songwriter, formerly belonging to the pop group El Canto Del Loco.
___ client: Sony Music Entertainment España is a music publishing company based in Madrid, operating as a subsidiary of Sony Music Entertainment. ___ project: Three lyric videos were made to promote David Otero’s new album “1980”. The album is a collection of songs that works as a tribute to the brightest side of the 80s and, of course, the lyrics were inspired by the representative VHS and TV-show aesthetic of that decade. We wanted to give the same look and feel to all videos by recreating the lyrics like VHS tapes, but using different backgrounds to get a different mood for each video: “Cuando ya no estás” used images of the artist recreating pictures of him as a kid, as well as other personal film photographs of him floating in a 3D environment; “Baile” is an explosion of colourful dancing dots and patterns carefully created from the idea of bringing the braille language closer to a big audience; and “Gira” is a mix of videos and custom-made 80s-inspired graphics of turning objects in order to support the lyrics of the video.
We wanted to give the same look and feel to all videos by recreating the lyrics like VHS tapes, but using different backgrounds to get a different mood for each video.
Alberto Reverón Art Director