Voy y Vengo
Voy y Vengo is a local initiative from towns across Navarra: buses that take young people from village to village for each town’s fiestas, so fewer people drive and fewer accidents happen on the road.
The trade-off was clear. Safer travel also meant heavier consumption once they arrived. Municipalities and local councils asked us to help shift that context: keep the night moving, but make it safer.
With the full Drogopedia team, we built educational shorts and videos featuring young people from the area. The campaign lived on social channels and inside the ticket flow for those buses, meeting audiences on the way to the party.
